What is PRIME For Life?

PRIME For Life is an evidence-based alcohol and drug program for people of all ages. It is designed to gently but powerfully challenge common beliefs and attitudes that directly contribute to high-risk alcohol and drug use. ...more

Who is using PRIME For Life?

PRIME For Life is available for youth and adult audiences to help them understand their risk for experiencing alcohol or drug problems throughout life. PRIME For Life can be taught as a prevention program for virtually any group. However, unlike many other drug or alcohol programs, PRIME For Life has been specifically designed for groups that typically make high-risk choices. This may include impaired driving offenders, college students, or young people charged with alcohol or drug offenses....more

Why does it work?

The protocols used emphasize the role of empathy, specific guidance regarding personal choices, the management of resistance, support for change, and a plan for success ...more

How do we know it works?

When co-authors Ray Daugherty and Terry O’Bryan began developing PRIME For Life in the early 80s, they studied research on how people change their attitudes, beliefs, and behaviors ...more